Marketing Essentials Podcast - 023 - What Makes a Successful Marketing Website? An Interview With Chris Butler, Part 2
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Marketing Essentials Podcast - 023 - Chris Butler Interview - Part 2
What makes the most successful marketing websites, well, successful? Today on the podcast we speak with Chris Butler, Chief Design Officer at Newfangled. Chris has spent the last several years refining a process (dubbed “The Marketing Website Audit”) used for strategizing, designing, and building effective marketing websites.
In part two of our interview with Chris he talks about the most effective ways to persuade your website audience to engage and convert.
Stuff we mentioned during the podcast:
Prospect Experience Design (PX)
Lil' Rhody Marketing Support Group
Bonus: How the Most Successful Marketing Websites Work: The Marketing Website Audit Process
(available to MET Podcast subscribers)