How do you stand out from your competitors? Well, for one thing you need to be clear about what you do, who you do it for, and why it matters. These are the ingredients for your Unique Value Proposition (UVP). Bill, Alicia, and Justin dole out some of their marketing expertise in this episode.

Also, Alicia tries Olneyville NY System wieners for the first time!

Stuff we mentioned during the podcast:
The Three Amigos salute
Moosejaw Outfitters
Dr. Thaddeus Gala website
Perfectly Placed website
Marketing Essentials Webinar
Olneyville NY System