It’s not a matter of IF a public relations crisis will occur, it’s a matter of WHEN. In today’s episode, we talk to Betty Galligan, founder and president of Newberry Public Relations & Marketing, and a PR and crisis management expert.

A public relations situation for a business can range from a workplace accident to a public event gone wrong. But even small incidents, when not handled correctly, can have a big effect on your bottom line.

Betty shares three crucial steps that every business owner should take to prepare for a PR nightmare before the you-know-what hits the fan.