Content marketing is an effective way to promote your business both online and offline. However, how do you know when to DIY and when to hire a content writer?

On this episode we speak with Aileen McDonough, a content marketer with over 20 years of experience in writing, sales, and marketing, and owner of 3am Writers, a creative communications firm that produces custom quality content for companies all over the world. She explains the role content plays in a marketing strategy, typical best practices for working with writers, and what to expect for content marketing costs and processes.

Aileen provides tips for creating your own content — as well as when to know it's time to hire a professional. If you want to understand more about content marketing and are deciding between DIY and hiring a pro, listen and find out!