SEO is not a breakfast cereal. It’s the key to be being found on the web. Simply building a website does not guarantee that someone can find you when they do a Google search; you need to optimize it first.

Today we speak with Will Smith (no, not the rapper turned actor), a local SEO expert who’s been building and optimizing websites since 2010. He shares three ways to drive more business to your website by making it easy to find.