How do you market historic people and periods in an engaging and compelling way? Bring them to life! The Marketing Essentials Team jumps in the wayback machine this week with John McNiff, native Rhode Islander and historical reenactor. John has been bringing historical figures to life since 1974 and loves educating the public about people like Roger Williams and William Blackstone. If you love a good story you’ll want to tune in to this episode.

Stuff we mentioned during the podcast:

John McNiff on Facebook

A Lesson in R.I. history: An hour with Roger Williams (Providence Journal)

Students to Retrace Roger Williams’ Footsteps in England (RWU)

Free Men of the Sea (pirate reenactment group)