Marketing Essentials Podcast - 058 - Connect with your core audience outside their home
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058 - Bethany Sullivan - Lamar
We're taking the discussion this week offline and outdoors to learn about 'Out of Home Advertising' with Bethany Sullivan of Lamar Advertising. From billboards to bus shelters, new updates to the industry can make your ads interactive, real time, and incorporate digital and social media tactics.
Bethany explains what you need to know when considering an outdoor ad or billboard and how you can effectively create an outdoor marketing campaign. Learn abut the new trends in the industry, and how Lamar is getting specific (and maybe a little creepy) about tracking the results and ROI on outdoor ads.
Stuff we mentioned during the podcast:
Top 5 out-of-home advertising trends (Marketing Dive)