You’ve heard the phrase a picture is worth a thousand words but, in marketing, the right picture can be worth a thousand clicks (or a new client). Images are usually the first thing people see and they provide an emotional hook for the viewer so it pays to have the right images for your marketing.

On today’s episode we discuss the value of custom photography in your marketing, when (and when not) to consider using stock photography, and what to know if you decide to take your own photos.