An effective logo carries the message of your brand— it should be uniquely you. It should also be part of a well-considered and scalable identity system that supports your brand.

If you think you are getting a “really good deal” on a logo creation, stop and question what you’re really getting. An online logo factory might promise to create a custom logo for you but, without taking the time to get to know you, your company, and your vision, do you really think you are getting a “custom logo”?

Listen to this podcast to understand what goes into creating an effective logo, the process behind it, and how much a logo should really cost.