There is no denying that video can be a powerful tool. But like every tool, if you're not using it correctly, you're not going to get the desired results. 

On this podcast we speak with John Antonacci, CMO of Gannon & Scott, a precious metal refining company located in Rhode Island. John shares his vast experience using video as an integral part of his marketing strategies and how it has helped him speak to specific audiences at every stage of the buyer's journey. 

John follows the "Hero, Hub, Hygiene" philosophy when creating video. Listen and learn how you can implement this philosophy, plus pick up several bonus tips on simple video tools you can use instantly. 

“My favorite video marketing campaign involved dressing a dude up in a textbook costume.”