Real Estate Photography

In the past, choosing professional photography for your listings was a way to set yourself apart from your competition. In the last few years, it has pretty much become a necessity.

Here are 5 reasons you need professional photography

1.) Professional Photos are a great first impression - for the home and yourself

Buyers respond to photos. Every online retailer knows this concept. The ones that provide dynamic, detailed photos that are clear gain the customers trust and a therefore a greater reputation. Real estate is now bought and sold online — buyers go right to the web to check out homes, striking ones that don’t look good as they go and thereby eliminating a sale. This is your first place as an agent to make a great impression about the home and about your abilities. 

2.) Listings sell faster with Professional Photography

In a recent Redfin study , professional photos boost the speed at which a home sells. Below is a chart detailing the average number of days FASTER a listing would close when it was accompanied with professional level photography. 

3.) Listings shot professionally work well on Social Media

We know that today’s buyers are highly engaged on social media and incredibly visual. Social websites are a great way to promote to, target, cross sell, funnel, and connect your audiences with your listings. Professional photography presents you with a tool that can be leveraged far beyond your multiple listing service. With a few clicks of a mouse these photos can be seen and shared by hundreds of people in your professional and personal network for FREE and then targeted to their friends for pennies on the dollar. But only if you have the images!

4.) Professional Photography saves you time and money

A professional photographer saves you time and money. While you’re doing what you do best and what is most profitable — showing another home, closing with a client, or creating new listings — a professional photographer can arrive, photograph, edit, and deliver photos for your listings. You don’t even have to be on site! Just coordinate with our trusted professional team at W.Parmentier Photography and we can enter the home with lock-box information, photograph the house using best practices in real estate photography, and deliver listing ready images for you to download.

5.) Professionals have the knowledge to get quality images

With the way technology has improved in the last decade you may feel that a ‘phone quality’ photo is good enough for your listings. It’s true that phones can take amazing photos — but the operator still needs to be a competent photographer to get the best image. A knowledge of appropriate angles, composition, editing, along with professional DSLR cameras, a variety of lenses, and the experience of photographing homes helps set us apart from the competition. . 

Do you really want to spend your time editing photos on your phone? Or is professionally photography worth a try…

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