021 - Five Potential Pitfalls When Shooting a Promotional Video

As the famous old joke goes, “How do you get to Carnegie Hall? Practice.” The same holds true for shooting a promotional video. Other things to consider when creating a successful promo video are storyboards, lighting, audio, and B-roll (no, that’s not a type of sushi). Our video guru and one-third of the Marketing Essentials Team, Bill Parmentier, explains how to avoid some common video pitfalls. Bonus: Check out the blooper reel of our webinar promo video (link below).

Stuff we mentioned during the podcast:

What To Look For When Shooting a Promo Video (PDF)

MET Webinar Promo - blooper video

Lil' Rhody Marketing Support Group