Marketing Essentials Podcast - 076 - It's Time to Embrace Online Reviews

It’s time we talk about your online reviews. Studies show that 72% of consumers trust online reviews as much as recommendations from friends and family. So, if you want to compete digitally, you need to consider your online reputation as part of your marketing strategy.

In this podcast we discuss why online reviews matter, how to get more positive reviews, how to deal with negative reviews, or even worse, online trolls.

Embracing your online reputation will help draw in new customers, convert word-of-mouth referrals faster, help you rank higher on search, and put you ahead of your competition.