Marketing Essentials Podcast - 106 - Can Your Business Afford to Skip Branding?

Have you been to a gourmet donut shop lately?  If so, it's likely you dished out more for your tasty treat than you would at your local gas station for a sticky bun in a plastic bag. 

While there is something to be said about the quality of a product or service, attracting customers who will pay more starts with making sure they perceive your business correctly, and that can only be done through investing your brand.