How do you craft a message that will get noticed amid all the modern marketing noise? Good storytelling. The Marketing Essentials team recently sat down with Rich Austin, founder of Speaking of Success, to talk with him about why storytelling is important, what happens when you tell a story, and what makes up a good story. It’s a fascinating interview filled with brain chemistry, protagonists, emotions, and millennials!

 

Stuff we mentioned during the podcast:

Speaking of Success

Getting Noticed in the Age of Distraction: Storytelling for Business (workshop)

What’s Your Story? (MET Podcast 004)

The story of TOMS Shoes

Apple’s “1984” commercial

Flex Tape commercial

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So you've decided that you need help developing and executing your business's social media marketing strategy. Should you retain an outside marketing agency? Should you hire a marketing professional to join your team? What about interns? On today's podcast Nicole Eller, from Ginger Green Marketing, joins Alicia and the rest of our team to discuss some of the things you should consider when selecting a marketing professional. That's right, you get two social media marketing experts for the price of one! 

 

Stuff we mentioned during the podcast:

Why Should I Hire a Marketing Agency for My Small Business?

Ginger Green Marketing (Nicole's company)

Custom Marketing Solutions (Alicia's company)

Lil' Rhody Marketing Support Group

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