Marketing Essentials Podcast - 093 - The Secret Sauce of Attracting Ideal Customers

What separates you from your competition and tells your audience who you are, what you do, and why it matters?

Your Unique Value Proposition (UVP). And it’s an essential part of your marketing. 

Your UVP will appeal to your target audience, helping you attract ideal customers and differentiate your business from the competition. Without a UVP, you’re marketing to everyone and attracting no one.

This podcast is a starting point and guide for your UVP. Justin Kerr shares some of his favorite brand UVPs and what you should consider when creating one for your business.